1. The Collection
A harmony of earth and sky.
Signature Stones is a collection of natural stones chosen for their beauty, colour and symbolism. Inspired by traditional birthstones, the collection features twelve Signature Stones, one associated with each month of the year, alongside additional stones.
Each stone has its own character and traditional associations, from love and protection to courage, wisdom and strength.
Customers can choose a stone for its birth month, its symbolism or simply because they love it.
Each piece is set in sterling silver or 18k gold vermeil, with the option to engrave a personal message, handwriting or drawing on the reverse.
Chosen for its beauty. Treasured for its meaning.
2. Core Messages
Our communications should consistently convey four things:
1. Inspired by birthstones
Each month has its own Signature Stone, inspired by traditional birthstones. These are our own interpretations, not necessarily the traditional stones themselves.
2. Natural beauty and individuality
Every stone has its own colour, markings and character. Natural variations make each piece unique.
3. Symbolism and meaning
For centuries, natural stones have been associated with qualities such as love, courage, protection and wisdom. These traditional beliefs add another layer of significance to the jewellery.
4. A personal story on the reverse
The front celebrates the beauty and symbolism of the chosen stone. The reverse can hold a handwritten message, drawing or words that the wearer can keep close.
5. Approved Headlines & Key Phrases
Primary collection headlines
Introducing Signature Stones
A Harmony of Earth and Sky
Two Sides. One Beautiful Story.
Chosen for Its Beauty. Treasured for Its Meaning.
Supporting lines
Inspired by birthstones. Chosen by you.
Twelve months. Twelve Signature Stones.
A stone for your birth month, or simply one you love.
Natural stones, each with its own character and symbolism.
A personal message, engraved on the reverse.
Beautiful by nature. Personal in every detail.
Your story, engraved to keep close.
6. Approved Product Description
Each piece in the Signature Stones Collection begins with a natural stone, chosen for its beauty, colour and symbolism. Inspired by traditional birthstones, our collection brings together twelve Signature Stones, one for each month of the year, alongside additional stones to choose from.
From the deep blues of lapis lazuli to the soft pink of rose quartz, every stone has its own character and story. Each is believed to hold qualities such as love, protection, courage or wisdom. Choose a stone for its birth month, its meaning, or simply because you love it.
Set in sterling silver or 18k gold vermeil, each piece holds another personal detail on the reverse. A handwritten message, a treasured drawing or words from the heart, engraved to keep close.
Chosen for its beauty. Treasured for its meaning.
7. Signature Stones by Month
Signature Stone Key Associations
January - Mahogany Obsidian, Strength, protection, resilience
February - Purple Agate, Calm, balance, clarity
March - Amazonite, Courage, truth, harmony
April - White Agate, Clarity, peace, balance
May - Green Onyx, Growth, renewal, confidence
June - White Mother of Pearl, Love, nurturing, protection
July - Red Jasper, Courage, vitality, resilience
August - Chrysoprase, Joy, hope, new beginnings
Sept - Lapis Lazuli, Wisdom, truth, intuition
October - Rose Quartz, Love, compassion, connection
November - Tiger's Eye, Courage, confidence, focus
December - Turquoise, Protection, friendship, good fortune
Additional Signature Stones:
Black Mother of Pearl: Intuition, transformation, emotional calm
Black Onyx: Strength, grounding, resilience
Pink Mother of Pearl: Love, tenderness, emotional harmony